Crypto recruitment companies looking for talent have raised the stakes by investing in expensive advertising campaigns.
The crypto recruitment space is hotting up as companies fight for talent. And they are doing this with advertising campaigns to get attention. An example of this advertising spend comes from a company called Chrono.Tech. They are a crypto jobs company. Recently, their advertising campaign lit up Times Square with a 200ft billboard.
Sergei Sergienko founded Chrono.tech in 2016. He said, “With this advertising campaign we are making a bold statement that the U.S. is ripe for crypto- and NFT-jobs. As American workers start operating in metaverse, Chrono.Tech is here to accommodate.”
The billboard advertising in Times Square is the first part of an aggressive international campaign, hoping to cut through the noise of other rising crypto-recruitment companies.
Crypto recruitment and freelancers
Chrono.tech say they are Australia’s oldest blockchain business. The company operates a HR and recruitment platform called LaborX. This platform is used by freelancers around the world to interact on a peer-to-peer basis. And, through the platform, they can receive payments in cryptocurrencies. The company claim that the LaborX user base has 46,000 freelancers.
$TIME is the native token of the Chrono.tech ecosystem. Owners of $TIME tokens get free premium accounts on LaborX. And, the company says $TIME holders get weekly rewards for staking their tokens at 4.02% APY. Over $80 million worth of $TIME is staked at the moment.
Most jobs advertised on the platform are Play-to-Earn (P2E). For example, Crypto Gaming Unite (CGU) is the world’s largest P2E league. Their members get paid to play games in the metaverse. CGU is based in Singapore and Dubai. It aims to bring people from developing countries together to build a new metaverse economy and earn a sustainable income. This is while the gamers are learning new digital skills and engaging with the global blockchain gaming community.
Crypto recruitment and the metaverse
Sergineko says the metaverse will soon outgrow its gaming roots and branch out in other forms of business activity. “The U.S. is ripe for crypto- and NFT-jobs. American workers [will] start operating in the metaverse, getting payments in crypto, and looking to build up their portfolios.”
The ad campaign is funded thanks a $30 million equity injection. It enabled the company to mount the advertising assault on the U.S. market. The $30m was thanks to MH Carnegie & Co, the fund that is the namesake of Mark Carnegie. He is an Australian venture capitalist, entrepreneur, investor, and corporate adviser in New York, London, and Sydney. MH Carnegie & Co has over a billion dollars under management. The MHC Digital Asset Fund invests in blockchain-based technology companies.
Goals of the campaign
The advertising campaign will promote the company’s main site. Freelancers can find crypto jobs, access listings, create profiles, and purchase crypto via the $TIME token and exchange. Potential employers can access tools to develop their own crypto products or advertise crypto jobs.
The hope is that Chrono.tech’s entry into the U.S. market will position them as early adopters. This is while the U.S. information economy is propelled into Web 3.0 growth, spurred on by blockchain, cryptocurrency, metaverse, and NFT trends.
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