Unless you’ve been living under an Ether rock for the past week, chances are you’ve heard of Goblin Town, the free-to-mint collection of 10,000 ugly bastards taking the NFT space by storm, and turning the rule book on its head. The 24hr trading volume alone is dizzying stuff. And the floor just keeps on rising. But most astonishing of all is the way Goblintown achieved this quick and meteoric ascent. Because far from building hype across the tried and tested channels, the team took an altogether different approach and flipped the script entirely. So let’s zoom out waaaay back to the 21st of May.