Japanese Game Studio PlatinumGames Explains Why It Is Not a Fan of NFTs

One of the gaming industry’s most recognizable studios has come out against non-fungible tokens (NFTs), saying they have “no positive impact” on the creation of games or its userbase. 

According to a report by Eurogamer, PlatinumGames — the studio behind Bayonetta, Nier, and other hits — called the spread of NFTs in gaming “frustrating.” The comments were made by Platinum’s CEO Atsushi Inaba and vice president Hideki Kamiya during an interview with VGC. The pair were asked their views on NFTs and blockchain technology and its impact on the industry of gaming. 

Despite the rise of NFTs, Platinum’s leadership said they hadn’t “really been thinking about that.” Inaba admitted that NFTs were gaining momentum, but were too focused on profitability rather than creating a positive impact for gaming. 

He said, 

I understand it’s a hot topic right now and it’s really starting to gain momentum, but the way that it’s gained momentum has been focused on profitability for the company, but with no positive impact on the creators or the users in any sense. So that’s frustrating to see happening. 


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Inaba continued, saying that supporters of NFTs in gaming were engaging in a “one-sided” conversation based upon making money. Platinum’s CEO said he would rather spend his time “to benefit making good games,” rather than chasing profits. 

Kamiya likewise explained he had “zero interest,” in NFTs, and that the new technology “doesn’t have any benefit for users at the moment.” The vice president said that he would begin to consider NFTs once they started showing a positive benefit to users. 


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