Lotus is to collaborate on its first NFT collection with Ripple as blockchain partner

British automotive company Lotus Cars, which manufactures sports cars and racing cars, has announced plans to launch into the world of NFTs. In its press release, Lotus said that for its first NFT collection it is working with NFT PRO and Ripple (which is “providing technical support” on the XRP Ledger).

Ripple and British automotive company Lotus cars partner to launch NFT

It also mentioned that “the partnership between Lotus and NFT PRO marks the car brand’s debut in the Web3 space by creating a community of – and exciting new opportunities for – Lotus customers, NFT collectors and crypto-fans.” It went on to say that NFTs are “the next innovative project from Lotus Advanced Performance, the division of the business launched earlier this year.” Each NFT in the collection was “created in-house by Lotus Design” and will ‘pay tribute to the pioneering spirit of the iconic performance car brand.‘

“Lotus has always been about cutting-edge innovation, and entering the Web3 space in this way, with a truly customer-focused NFT programme, is another excellent example of that. Partnering with NFT PRO, a real expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of Lotus fans”, Simon Lane, Director, Lotus Advanced Performance, said.

In January, legendary supercar maker Automobili Lamborghini embraced the world of digital assets by announcing the release of its first NFT collection, which is called “Space Time Memory”, next month. Per Lamborghini’s press release, Swiss artist Fabian Oefner was chosen to design this collection of NFTs since “his work is known to explore the boundaries between time, space, and reality.”

The press release also mentioned that “the project is composed of two different elements—a physical artwork in the form of the Lamborghini Space Key and a digital piece that has yet to be unveiled.”

The press release went on to say that “scanning the QR code Oefner inscribed upon the carbon fiber of the Space Key once it returned from space grants access to the NFT, blurring the lines between the physical and the digital.”

According to a report by The Verge, Oefner’s design for the NFT features one of the automaker’s popular cars drifting through the blackness of space and disintegrating into its component parts. As noted by The Verge, the artistic style of Lamborghini’s NFT stands in stark contrast to the popular cartoon images of the Bored Ape series.

In another development, Ripple and FLUF World have announced their partnership to bring to reality the immersive experience, “The Open Metaverse,” via a decentralized blockchain network, The Root Network. The Root Network’s multi-token gas economy will rely heavily on XRPL, which will establish the standard for NFT functionality and use XRP as the default digital asset for transaction activity.

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