Pierina Merino: Rethinking Social Media for the Metaverse

So far, around three dozen U.S. cities, including Atlanta, Los Angeles, Miami and New York, have signed agreements allowing the gamified app to overlay its metaverse world on their streets. With 23 employees, FlickPlay has so far raised $6.3 million, and over 90,000 people signed up for a raffle offering a chance to “mint a Flicky” via metaverse platform The Sandbox, with which it signed a partnership in April allowing players to use a blockchain asset on both platforms. Meanwhile, Katy Perry’s “mocktail” brand De Soi is also in on the action, offering its nonalcoholic drinks to consumers who collect NFTs while playing FlickPlay.