- VeChain becomes the Official Layer 1 Blockchain Partner of UFC.
- The partnership will help gain both companies colossal visibility.
The crypto ecosystem is evolving every moment, and other industries are willing to explore the benefits of the world of virtual assets. Sports, fashion, and tech giants are all collaborating with crypto firms to expand their businesses.
On June 9, the blockchain firm, VeChain announced its partnership worth $100 million with one of the leading martial arts companies, UFC. The deal is one of a kind and is a long-term collaboration. Both the companies will benefit a great deal in different terms from the unison.
VeChain will gain huge exposure utilizing UFC’s broadcasting range that will make the former visible to approximately 900 million TV households in almost 175 countries. On the other hand, the blockchain company will provide UFC with unique integration into key assets of UFC that includes live events, broadcast features, in-arena promotion, and branding of UFC’s content into several well-known digital and social channels.
The VeChain is now officially the first-ever Official Layer 1 Blockchain Partner. The co-founder and CEO of the blockchain firm said, “It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability.”
The Senior Vice President of Global Partnerships of UFC, Paul Asencio, also said that they are thrilled about this partnership and said, “VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support.”